| Company/Agency Name: | Kellogg Company  /
Ideas On Purpose |
| Company/Agency Web Site: | www.annualreport2011.kelloggcompany.com/ / www.ideasonpurpose.com |
| Annual Revenue: | $10+ billion |
| Employee Base: | 10,000+ Employees |
| Core Industry: | Consumer Consumables – Food/Beverages/Tobacco |
| Type of Report: | Online Annual Report |
| Title/Theme: | "Brands You Love. Foods That Delight." |
| Industry Award Garnered: | Bronze |
| | |
Judging Results |
| First Impression: | |
| Report Cover: | |
| Letter to Shareholders: | |
| Report Narrative: | |
| Report Financials: | |
| Creativity: | |
| Message Clarity: | |
| Information Accessibility: | |
| Total Score: | |
