home | help | email  


Award Programs
Certification
PR Tools 2012
Evaluations
Award Materials
Resource Catalog
Support and Q&A
About LACP
Contact Us




Return to the competition
home page
.

Share

   



Project Highlights:
View Competition Class Performance
 
Company/Agency Name:Applebee's /
DFPR
Company/Agency Web Site:www.applebees.com  /  www.dfpr.com
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Project Name:"Thank You Movement"
Competition Category:Product/Service Comms.: Other
(Corporation/For-Profit Organization)
Award Garnered:Platinum
Top 50 Rank:3
  

Judging Results

First Impression:

29

 out of 30
Communications Goal(s) Clarity:

10

 out of 10
Target Audience Definition:

10

 out of 10
Key Messaging:

20

 out of 20
Campaign Execution:

20

 out of 20
Campaign Results:

10

 out of 10
Total Score:

99

 out of 100


Copyright © 2001-2013 — League of American Communications Professionals LLC — All Rights Reserved

 home ] Award Programs ] Certification ] PR Tools 2012 ] Evaluations ] Award Materials ] Resource Catalog ] Support and Q&A ] About LACP ] Contact Us ]