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2012 Spotlight Awards Global Communications Competition



Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Bayerische Motoren Werke AG  /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site:www.bmw.com  /  www.hocacp.de
Project Name:"BMW Magazine DRIVEN"
Competition Category:Print: Magazine/Newsletter
Annual Revenue:$1+ billion
Employee Base:10,000+ Employees
Award Garnered:Platinum
Top 100 Rank:18
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

20

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

99

 out of 100


Platinum Award  Top 100 Communications Materials of 2012 (#18)  Special Achievement Award Winner

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