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2012 Vision Awards Annual Report Competition


Kellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg CompanyKellogg Company

Annual Report Highlights:
View Competition Class Performance

Company/Agency Name:Kellogg Company United States /
Ideas On Purpose
Company/Agency Web Site:www.annualreport2012.kelloggcompany.com  /  www.ideasonpurpose.com
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Core Industry:Consumer Consumables Food/Beverages/Tobacco
Type of Report:Online Annual Report
Title/Theme:"Moving Forward"
Regional Top 50 Rank:21 (Americas Region)
Country-Based Honors:Top 50 American Reports
Industry Award Garnered:Platinum
Top 100 Worldwide Rank:79
  

Judging Results

First Impression:

29

 out of 30
Report Cover:

10

 out of 10
Letter to Shareholders:

10

 out of 10
Report Narrative:

10

 out of 10
Report Financials:

10

 out of 10
Creativity:

10

 out of 10
Message Clarity:

10

 out of 10
Information Accessibility:

10

 out of 10
Total Score:

99

 out of 100


Kellogg Company


LACP 2012 Vision Awards Top 100 Annual Report — Ranked #79
LACP 2012 Vision Awards Regional Winner
LACP 2012 Vision Awards Top 50 Regional Annual Report (Americas) — Ranked #21
LACP 2012 Vision Awards Regional Special Acheivement Winner
LACP 2012 Vision Awards Platinum Winner
    
Top 50 American Annual Reports
    

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