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2013/14 Spotlight Awards
Global Communications Competition


Yum! Brands, Inc.

Entry Highlights:
View Competition Class Performance
 
Company Name:Yum! Brands, Inc. United States
Company Web Site:www.yum.com
Project Name:The 2012 Yum! Brands Customer Mania Report
Competition Category:Print: Annual Report
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Award Garnered:Bronze
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

9

 out of 10
Creativity:

20

 out of 20
Message Clarity:

19

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

96

 out of 100


The 2012 Yum! Brands Customer Mania Report

Bronze Award

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