LACP 2013/14 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2013/14 Spotlight Awards
Global Communications Competition

McDonald's Turkey
Sercom Consulting

Entry Highlights:
View Competition Class Performance

Company/Agency Name: McDonald's Turkey /
Sercom Consulting
Company/Agency Web Site: www.mcdonalds.com.tr / www.sercomconsulting.com
Project Name: The McDonald's Turkey Sustainability Report
Competition Category: Print: Annual Report
Annual Revenue: $100 million - $1 billion
Employee Base: 1,000 - 10,000 Employees
Award Garnered: Platinum
Top 40 Rank: 10

Judging Results
First Impression:
30
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
9
out of 10
Creativity:
20
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
10
out of 10
Total Score:
99
out of 100

The McDonald's Turkey Sustainability Report

Platinum Award Top 40 Communications Materials of 2013/14 (#10)