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2013 Inspire Awards
Corporate Publishing Competition


Bayerische Motoren Werke AG
HOFFMANN UND CAMPE Corporate Publishing

Publication Highlights:
View Competition Class Performance

Company/Agency Name:Bayerische Motoren Werke AG  /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site:www.bmw.com  /  www.hocacp.de
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Publication/Project Name:"BMW i Production Process 'Born Electric'"
Publication Format:Video | One-Time
Primary Audience:Customers
Award Garnered:Platinum
  

Judging Results

First Impression:

19

 out of 20
Artwork:

10

 out of 10
Readability:

10

 out of 10
Creativity:

10

 out of 10
Message Clarity:

10

 out of 10
Variety of Features:

10

 out of 10
Audience Focus:

10

 out of 10
Perceived Relevance:

10

 out of 10
Ease of Navigation:

10

 out of 10
Total Score:

99

 out of 100


Platinum Award

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