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2013 Inspire Awards
Corporate Publishing Competition


Volkswagen AG
KircherBurkhardt GmbH

Publication Highlights:
View Competition Class Performance

Company/Agency Name:Volkswagen AG  /
KircherBurkhardt GmbH
Company/Agency Web Site:www.volkswagen.de  /  www.kircher-burkhardt.com
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Publication/Project Name:"The Tale of the Volkswagen Currywurst" (Das Auto. Magazine)
Publication Format:Video | One-Time
Primary Audience:Customers
Award Garnered:Silver
Top 40 Rank:35
  

Judging Results

First Impression:

18

 out of 20
Artwork:

10

 out of 10
Readability:

10

 out of 10
Creativity:

10

 out of 10
Message Clarity:

10

 out of 10
Variety of Features:

10

 out of 10
Audience Focus:

10

 out of 10
Perceived Relevance:

9

 out of 10
Ease of Navigation:

10

 out of 10
Total Score:

97

 out of 100


Silver Award  Top 40 Internal Communications Materials of 2013 (#35)

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