LACP 2013 Magellan Awards Communications Campaign Competition

advancing excellence in communications™

2013 Magellan Awards
Communications Campaign Competition

Office Depot Foundation
JKG Group

Project Highlights:
View Competition Class Performance

Company/Agency Name: Office Depot Foundation /
JKG Group
Company/Agency Web Site: www.officedepotfoundation.org / jkggroup.com
Company Ticker Symbol: ODP
Annual Revenue: $1+ billion
Employee Base: 10,000+ Employees
Project Name: The Office Depot Foundation National Backpack Program
Competition Category: Community Relations
(Non-Profit/Charity/Foundation)
Award Garnered: Platinum
Top 25 Rank: 4

Judging Results
First Impression:
29
out of 30
Communications Goal(s) Clarity:
10
out of 10
Target Audience Definition:
10
out of 10
Key Messaging:
20
out of 20
Campaign Execution:
20
out of 20
Campaign Results:
10
out of 10
Total Score:
99
out of 100