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2013 Spotlight Awards
Global Communications Competition


Merck KGaA
HOFFMANN UND CAMPE Corporate Publishing

Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Merck KGaA  /
HOFFMANN UND CAMPE Corporate Publishing
Company/Agency Web Site:www.merckgroup.com  /  www.hocacp.de
Project Name:"People Scans – A City Floats"
Competition Category:Video/Audio: Other (Describe Under 'Special Instructions')
Annual Revenue:$100 million - $1 billion
Employee Base:10,000+ Employees
Award Garnered:Platinum
Top 100 Rank:30
  

Judging Results

First Impression:

30

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

20

 out of 20
Message Clarity:

19

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

99

 out of 100


Platinum Award  Top 100 Communications Materials of 2013 (#30)

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