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2014/15 Spotlight Awards
Global Communications Competition


Yum! Brands, Inc.

Entry Highlights:
View Competition Class Performance
 
Company Name:Yum! Brands, Inc. United States
Company Web Site:www.yum.com/annualreport
Project Name:The 2013 Yum! Brands Customer Mania Report
Competition Category:Print: Book/Booklet
Annual Revenue:$10+ billion
Employee Base:10,000+ Employees
Award Garnered:Silver
Top 40 Rank:16
  

Judging Results

First Impression:

28

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

20

 out of 20
Message Clarity:

19

 out of 20
Perceived Relevance:

10

 out of 10
Total Score:

97

 out of 100


The 2013 Yum! Brands Customer Mania Report

Silver Award  Top 40 Communications Materials of 2014/15 (#16)

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