Prudential Financial
in house

Entry Highlights:
View Competition Class Performance
 

Company/Agency Name:	Prudential Financial  / in house
Company Web Site:	www.prudential.com
Project Name:	"Change the Conversation"
Competition Category:	Product/Service Comms.: Biz-to-Biz
Annual Revenue:	$10+ billion
Employee Base:	10,000+ employees
Award Garnered:	Silver
Top 10 Rank:	9
Judging Results
First Impression:	29  out of 30
Overall Narrative:	10  out of 10
Overall Visual Design:	9  out of 10
Creativity:	20  out of 20
Message Clarity:	20  out of 20
Perceived Relevance:	9  out of 10
Total Score:	97  out of 100