LACP 2021/22 Spotlight Awards Global Communications Competition

advancing excellence in communications™

2021/22 Spotlight Awards
Global Communications Competition

Alibaba Group
Toppan Merrill Limited

Entry Highlights:
View Competition Class Performance

Company/Agency Name: Alibaba Group /
Toppan Merrill Limited
Company/Agency Web Site: www.alibabagroup.com / www.toppanmerrill.com
Project Name: To be a good company for 102 years
Competition Category: Report: Annual Report
Annual Revenue: $10+ billion
Employee Base: 10,000+ employees
Award Garnered: Silver
Top 100 Rank: 93

Judging Results
First Impression:
29
out of 30
Overall Narrative:
10
out of 10
Overall Visual Design:
10
out of 10
Creativity:
19
out of 20
Message Clarity:
20
out of 20
Perceived Relevance:
9
out of 10
Total Score:
97
out of 100

Silver Award Top 100 communications materialss of 2021 (#93)