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2021 Spotlight Awards
Global Communications Competition


Alibaba Group
Toppan Merrill Limited

Entry Highlights:
View Competition Class Performance
 
Company/Agency Name:Alibaba Group  /
Toppan Merrill Limited
Company/Agency Web Site:www.alibabagroup.com  /  www.toppanmerrill.com
Project Name:To be a good company for 102 years
Competition Category:Report: Annual Report
Annual Revenue:$10+ billion
Employee Base:10,000+ employees
Award Garnered:Silver
Top 100 Rank:93
  

Judging Results

First Impression:

29

 out of 30
Overall Narrative:

10

 out of 10
Overall Visual Design:

10

 out of 10
Creativity:

19

 out of 20
Message Clarity:

20

 out of 20
Perceived Relevance:

9

 out of 10
Total Score:

97

 out of 100


To be a good company for 102 years

Silver Award  Top 100 communications materialss of 2021 (#93)

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