Best Practices in Annual Report Design & Communications
As Updated & Compiled from Award-Winning Annual Reports of LACP's 2009 Vision Awards Competition

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REPORT NARRATIVE FEATURE	ANNUAL REPORT AVERAGES	COMMENTS
Number of Pages	38.6	Used to tell the greater company story, typically through two-page spreads focusing on various topics.  Can include supplements like glossaries, maps, etc...
Number of Features	9.2	Used to consistently tell the company’s story from a variety of perspectives, e.g. Letter to Shareholders, product innovation, company’s employees, etc...
Number of Colors	Approx 95% full-color	Most narratives today are produced in full color.  Even for ‘penance’ annual reports, we recommend using, at the minimum, spot color.  B&W is out of date.
% of Narrative Dedicated to Artwork	Approximately 55%	Look to produce a well balanced report with white space for writing comments and notations.  Look for graphics to cleverly maintain themes.

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