LACP 2002 Magellan Awards Publicity Campaign Competition

home | help | email

Return to the competition
home page.

Campaign Highlights:

Company Name: Cohn & Wolfe

Ticker Symbol:

Employee Base: Up to 1,000 Employees

Annual Revenue: Up to $100 Million

Competition Category: Product/Service Communications

Campaign Name: “Announcing the Approval of Essure” Campaign

Award Garnered: Honorable Mention

Judging Results:

First Impression:

16
out of 20

Clarity of Communications Goals:

7
out of 10

Target Audience Definition:

7
out of 10

Key Messaging:

8
out of 10

Campaign Execution:

16
out of 20

Campaign Results:

22
out of 30

Total Score:

76
out of 100