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2002 Magellan Awards
Publicity Campaign Competition Results

The 2002 Magellan Awards Publicity Campaign Competition drew an unprecedented number of entries representing a broad range of industries and organization sizes.  Nearly 200 entries were submitted, so competition was exceptionally tough.

Publications were judged in peer-level competitions, which are described in the classes below.  To view the winners for each competition, simply click on the company name.  A winners' showcase profile is available for winning publications whose entry form indicated participation.

Customer Communications Community Relations Employee Communications Government Communications
Organizational/Corporate Communications Financial/Investor Communications Product/Service Communications
  Customer Communications  

Top 50
Publicity Campaigns
of 2002

1 Eric Mower and Associates
2 FelCor Lodging Trust, Inc.
3 American Academy of Periodontology
4 Greenough Communications
5 Hill and Knowlton, Inc.
6 Weber Shandwick Worldwide
7 Hayslett Sorrel
8 Palm Inc. and A&R Partners
9 Weber Shandwick
10 Credence
11 Golin/Harris
12 Golin/Harris
13 Kathleen Rowe Associates
14 rbb Public Relations
15 JMPR
16 e21
17 BIA/OC
18 Outer Banks, N.C. Visitors Bureau, CKPR Orlando
19 Global Crossing
20 Teradata
21 The County Connection
22 Advanced Financial Solutions
23 Text 100 PR
24 Weber Shandwick
25 Scripps Networks/DIY-Do it Yourself Network
26 Becker Communications
27 Communications Plus
28 Kalido
29 The Marcus Group, Inc.
30 Text 100 PR
31 Borshoff Johnson Matthews
32 FD Morgen-Walke
33 FD Morgen-Walke
34 National Prostate Cancer Coalition
35 Agilent Technologies
36 Global Crossing
37 Becker Communications
38 Graham & Associates, Inc.
39 Bressler Advertising & Public Relations
40 Expertcity, Inc.
41 Go-To-Market Strategies
42 Op/ RockTurner Communications
43 Nextel Communications
44 ACD Systems Ltd
45 Pacific Visions Communications
46 International Datacasting
47 Fine Point Technologies
48 Websense, Inc.
49 Varian Medical Systems
50 Anderson Communications Group

 

All Companies  
Platinum Credence
Gold DFW International Airport
Silver jwEinstein Strategic Messaging, Inc.
Bronze Chocolate Communications

Solly Communications

The JB Cumberland Group

 

  Community Relations
Up to $100 Million

- and -

Up to 1,000 Employees

 
Platinum BIA/OC
Gold The County Connection
Silver Borshoff Johnson Matthews
Bronze MENC: The National Association For Music Education

Pacific Visions Communications

 

More than $100 Million

- and -

More than 1,000 Employees

Platinum Hill and Knowlton, Inc.
Gold Hayslett Sorrel
Silver rbb Public Relations
  Employee Communications
All Companies  
Platinum Golin/Harris
Gold Global Crossing
Silver BASF AG, Germany
Bronze Infoglide Software Corporation

LifeCare, Inc.

 

  Government Communications
Up to $100 Million

- and -

Up to 1,000 Employees

 
Platinum Golin/Harris
Gold Outer Banks, N.C. Visitors Bureau, CKPR Orlando
Silver Avatar Communications Group
Bronze Orange County Parks and Recreation

 

More than $100 Million

- or -

More than 1,000 Employees

 
Platinum Eric Mower and Associates
Gold The Marcus Group, Inc.
Silver Tampa Bay Water
Bronze British Virgin Islands Tourist Board

City of San Diego/ Public Solutions

 

  Organizational/Corporate Communications
Up to $100 Million

- and -

Up to 1,000 Employees

 
Platinum American Academy of Periodontology
Gold e21

JMPR
Silver Becker Communications


Communications Plus
Bronze Becker Communications

National Prostate Cancer Coalition
Honorable Mention Cambridge Consumer Credit Index

Centra Software

Expertcity, Inc.

Kalido

Morrissey & Co.

Pacific Visions Communications

Websense, Inc.

 

More than $100 Million

- or -

More than 1,000 Employees

 
Platinum Weber Shandwick Worldwide
Gold Global Crossing
Silver Scripps Networks/DIY-Do it Yourself Network

Text 100 PR
Bronze Op/ RockTurner Communications
Honorable Mention WellPoint

 

  Financial/Investor Communications
All Companies  
Platinum FelCor Lodging Trust, Inc.
Gold FD Morgen-Walke

FD Morgen-Walke
Silver FD Morgen-Walke
Bronze Financial Relations, Inc.
Honorable Mention Rx Communications

 

  Product/Service Communications
Up to $100 Million

- and -

Up to 1,000 Employees

 
Platinum Kathleen Rowe Associates
Gold Advanced Financial Solutions

Kalido

Weber Shandwick
Silver Graham & Associates, Inc.
Bronze ACD Systems Ltd

Go-To-Market Strategies

International Datacasting
Honorable Mention Anderson Communications Group

Cohn & Wolfe

Kovak-Likly Communications

Kovak-Likly Communications

Fine Point Technologies

LifeCare, Inc.

Ruder-Finn

TeamQuest Corporation

Ubizen

Young & Associates

 

$100 Million - $1 Billion

- or -

1,000 - 10,000 Employees

 
Platinum Greenough Communications
Gold Palm Inc. and A&R Partners

Weber Shandwick
Silver Bressler Advertising & Public Relations
Bronze Varian Medical Systems
Honorable Mention Dorland Public Relations

Fleishman Hillard

Mansfield Communications

Weber Shandwick Worldwide

 

More than $1 Billion

- and -

More than 10,000 Employees

 
Platinum Teradata
Gold Agilent Technologies

Text 100 PR
Silver Nextel Communications
Bronze Weber Shandwick

Young & Associates

 

HOW THE COMPETITION IS JUDGED

INTRODUCTION

More than 120 man-hours were dedicated to judging the nearly 200 entries received for this year's Organizational Video competition.  The field of competition was as competitive as it was diversified:  Entries came from organizations in the Fortune 500 to non-profits aiding individual communities, and sectors represented in the competition ranged from healthcare, technology, and utilities to financial services, chemicals, and charitable foundations.

The competition was judged by a field of communications professionals affiliated with LACP.  Their expertise spans a broad spectrum of PR functions, ranging from corporate and product communications for Fortune 500 organizations to non-profit publicity expertise.  Judges were screened to ensure that no conflicts of interest would develop during the competition.

OVERALL

The core of competition is centered on the judging of the overall publicity campaign within its select competition class.  Competition classes were primarily determined according to company size, annual revenue, and campaign format as indicated by the completed entry forms. 

SCORING

Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various elements of an entry.  The Competition Scorecard (enclosed) provides further details on the criteria used for evaluating publicity campaigns as well as the individual scores earned for the organizationís entry.  A composite score, based on a 100-point scale, is derived by summing the point values of the criteria used in the judging process.  The publicity campaign with the highest score within its competition class is presented with the Platinum Award.  The entries with the second-, third-, and fourth-highest scores within a category garner the Gold, Silver, and Bronze Awards, respectively.  In the event of a tie, multiple awards are distributed per award level.

Honorable Mentions are provided to entries not scoring within the top four positions of a given competition class but achieve a minimum score of 75.

Top 50 awards are given to the highest-scoring publicity campaigns regardless of competition class.


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