2004 Magellan Awards Competition Results The 2004 Magellan Awards Publicity Campaign Competition drew an unprecedented number of submissions representing a broad range of industries and organizational sizes. More than 300 entries were submitted, so competition was exceptionally tough.
Projects were judged in peer-level competitions, which are described in the classes below. To view the winners for each competition, simply click on the class name. A winners' gallery profile is available for winning projects whose entry form indicated participation. | PRODUCT/SERVICE COMMUNICATIONS | Up to
$10 Million | $10 Million -
$100 Million | $100 Million -
$1 Billion | $1+ Billion | Business-to-Business | Full Results | Full Results | | Consumer | Full Results | Full Results | | ORGANIZATIONAL COMMUNICATIONS | Up to
$10 Million | $10 Million -
$100 Million | $100 Million -
$1 Billion | $1+ Billion | | Corporate/For-Profit | Full Results | Full Results | Government/Educational | Full Results | Non-Profit/Foundation | Full Results | SPECIALIZED
COMMUNICATIONS | Up to
$10 Million | $10 Million -
$100 Million | $100 Million -
$1 Billion | $1+ Billion | Financial/Employee/Crisis | Full Results | | COMMUNITY RELATIONS | Up to
$10 Million | $10 Million -
$100 Million | $100 Million -
$1 Billion | $1+ Billion | Corporate/For-Profit | Full Results | | Non-Profit/Government | Full Results | | | Up to
$10 Million | $10 Million -
$100 Million | $100 Million -
$1 Billion | $1+ Billion |
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Winners: Supplemental Categories |
HOW THE COMPETITION WAS JUDGED INTRODUCTION
The competition was judged by a field of communications professionals affiliated with LACP. Their expertise spans a broad spectrum of PR functions ranging from corporate, executive, and internal communications for Fortune 500 organizations to product, service, and non-profit publicity expertise. Judges are screened to ensure that there are no conflicts of interest.
COMPETITION CLASSES
Award results are based on the judging of submissions within peer-level competition classes. Competition classes are established to create the most level playing field possible between entries. They are determined according to company size, annual revenue, and other pertinent factors included on the entry form.
SCORING
Scoring is derived according to a proprietary judging system developed by LACP, which assigns point values to various criteria of an entry. The Competition Scorecard provides further details on these criteria as well as the scores earned. A composite score, based on a 100-point scale, is then determined by summing the results of all judging criteria. Narrative descriptions can be correlated to an entry’s scores according to the following chart: Point Scale | |
0-10
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0-20
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0-30
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(Total Score) |
Narrative Description | 10 | 19-20 | 28-30 | 91-100 | Superb – Among the Very Best Judged | 9 | 17-18 | 25-27 | 81-90 | Excellent – Outstanding, Strong Performance | 8 | 15-16 | 22-24 | 71-80 | Very Good – Positive Feedback by All Judges | 7 | 13-14 | 19-21 | 61-70 | Good – Acceptable with Room to Improve | 6 | 11-12 | 16-18 | 51-60 | Fair – Good Qualities But Problems as Well | 5 | 9-10 | 13-15 | 41-50 | Mediocre – Weaknesses Dampen Efforts | 0-4 | 0-8 | 0-12 | 0-40 | Poor – Re-Evaluation Strongly Recommended |
The entry with the highest total score within its competition class is presented with the Platinum Award. The entries with the second-, third-, and fourth-highest total scores within their competition class garner the Gold, Silver, and Bronze Awards, respectively. In the event of a tie, multiple awards are distributed per award level. Honors are earned by entries not scoring within the top four award levels of any given competition class but achieving a minimum score of 80.
TOP 50/100
Top 50/100 awards are given to the highest-scoring entries regardless of competition class. Ties are broken by weighting various judging criteria according to overall importance. | |
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