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What is LACP™? |
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LACP Client Locations, Continental United States. Click
for detailed image. |
| League of American Communications
Professionals LLC (LACP) was established in 2001 in order to
create a forum within the public relations industry that
facilitates discussion of best-in-class practices within the
profession while also recognizing those who demonstrate exemplary
communications capabilities.
As part of this goal, LACP hosts a free monthly newsletter
distributed via e-mail and quarterly competitions that target
various disciplines within the communications field.
Currently, more than 30,000 subscribers receive the monthly
newsletter, which shares best practices; provides tools, tips, and
resources to professionals; and hosts various forums to discuss
industry trends and challenges.
The quarterly competitions routinely include hundreds of
entries from some of the most recognized organizations throughout
the world. |
SERVICES OVERVIEW
It is LACP's goal to help facilitate discussion of best-in-class
practices in communications and recognize those who demonstrate
exemplary communications behaviors.
As part of this goal, LACP hosts both a free monthly newsletter
distributed on e-mail as well as quarterly competitions
that target various disciplines within the communications field.
Further LACP offers membership to PR pros interested in better
developing their communications skills and interested in tapping into
a center of online PR resources. Additionally, LACP facilitates
the sharing of ideas and expertise among PR professionals through its
complimentary discussion boards. LACP's PR Scope, the
Media's White Book for News Sources, provides PR pros with the
opportunity to improve their visibility to news media by listing
themselves and their organization's subject matter experts in an
online news source directory. Finally, LACP provides guidance
to communications professionals looking to improve their publicity
materials by offering written evaluations as well as to those
currently attending college/university through student programs.
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LACP
Divisions |
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LACP Support Services |
LACP Research Services |
LACP Competition Services |
LACP Member Services |
| Ranging from
PR Tools 2006, a
collection of nearly 100 PR templates and resources to our
Best Practices Reports
for annual reports and newsletters,
this group offers a variety of capabilities for PR pros to work
more effectively.
more |
LACP's
Narrative Evaluation Services
provide targeted, custom-tailored evaluations of
communications materials and campaigns. Our exclusive
three-dimensional review process covers all facets of modern-day
comms.
more |
Every quarter, LACP hosts
quarterly competitions focused on
identifying 1) those performing the best in PR practices around
the world and 2) what those winning practices are.
Competitions range from internal to corporate PR.
more |
LACP members enjoy the core offerings of LACP's various services
at heavily discounted or free rates. We work to package the
very best of what LACP has to offer in an affordable and
easy-to-use solution available to all PR pros.
more |
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LACP by the Numbers |
▪ 30,400 LACP SPIN Subscriber Base
▪ 16,100 Total Competition Entries thru 12/07
▪ 33 Percent of Fortune 1000 Using LACP
▪ 23 Number of Countries with LACP Clients
▪ 6 Years in Service |
SPIN NEWSLETTER
Currently, more than 30,400 subscribers have received SPIN, LACP's monthly
newsletter, which:
 | Shares best practices. |
| Provides tools, tips, and resources to
professionals. |
| Reports on emerging trends in the
communications profession. |
| Hosts forums to discuss industry challenges. |
Subscriptions are always free to LACP's monthly newsletter, and we
don't share your contact information with any third parties. To
learn more about subscribing to the newsletter, visit our
subscription page.
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Participating Organizations
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Eight of the 10 largest members in the Fortune 500 have
participated in LACP competitions.
Those in the Top 100 include:
Exxon Mobil (1) ∙ Wal-Mart (2) ∙
Chevron (4) ∙ Ford Motor (5) ∙ GE (7) ∙
Citigroup (8) ∙ AIG (9) ∙ IBM (10) ∙ H-P (11) ∙ Bank of America
(12) ∙ Home Depot (14) ∙ McKesson (16) ∙ Verizon (18) ∙ Altria
(20) ∙ State Farm (22) ∙ P&G (24) ∙ Dell (25) ∙ Boeing (26) ∙
Costco (28) ∙ Pfizer (31) ∙ J&J (32) ∙ MetLife (35) ∙ Wellpoint
(38) ∙ AT&T (39) ∙ Time Warner (40) ∙ Lowe’s (42) ∙ United
Technologies (43) ∙ Walgreen (45) ∙ Wells Fargo (46) ∙ Intel
(49) ∙ Lockheed (52) ∙ Motorola (54) ∙ Caterpillar (55) ∙ Archer
Daniels Midland (56) ∙ Allstate (58) ∙ Sprint Nextel (59) ∙
Lehman (62) ∙ Disney (63) ∙ Prudential (64) ∙ Sysco (68) ∙
American Express (69) ∙ DuPont (73) ∙ Johnson Controls (75) ∙
Delphi (77) ∙ Hartford (78) ∙ Tyson Foods (80) ∙ Cisco (83) ∙
HCA (84) ∙ Federated (87) ∙ Coca-Cola (89) ∙ Aetna (91) ∙
MassMutual (92) ∙ Abbott (93) ∙ Comcast (94) ∙ Merck (95) ∙
Raytheon (97) ∙ Nationwide (98) ∙ Washington Mutual (99) |
COMPETITIONS
The quarterly competitions routinely include
hundreds of entries from some of the most well-recognized organizations throughout the
world. Entries came from organizations in the
top 10 of the Fortune 500 to non-profits aiding individual
communities, and
sectors represented in the competition ranged from healthcare,
technology,
and utilities to financial services, chemicals, and charitable foundations. The competition schedule routinely follows a seasonal
pattern:
| Competition Period |
Competition Name |
Details |
Winners List |
Previous Winners |
| Spring 2008 |
2007 Vision Awards
Annual Report Competition |
Call for Entries:
Mar. 1 - May 18, 2007 |
Winners Announced
July 9, 2007 |
http://www.lacp.com/2006vision |
| Summer 2008 |
2008 Spotlight Awards
Print, Video & Web Competition |
Call for Entries:
Jul. 1 - Sep. 14, 2007 |
Winners Announced
October 29, 2007 |
http://www.lacp.com/2006spotlight |
| Fall 2008 |
2008 Magellan Awards
Comms. Campaign Competition |
Call for Entries:
Oct. 1 - Nov. 16, 2007 |
Winners Announced
December 17, 2007 |
http://www.lacp.com/2006magellan |
| Winter 2009 |
2008 Inspire Awards
Internal Comms. Competition |
Call for Entries:
Jan. 1 - Feb. 15, 2008 |
Winners Announced
March 24, 2008 |
http://www.lacp.com/2006inspire |
Reminders and entry forms can be downloaded at
http://www.lacp.com/competition
NARRATIVE EVALUATION SERVICES
LACP has a strong reputation for its narrative
evaluation services, which focuses on a three-dimensional analysis
of communications materials and campaigns. The highlights of the
analysis includes:
| A marked-up edition of the materials
submitted for review. |
| A narrative audio commentary of the judging
staff's recommendations. |
| A printed executive summary of the staff's
perceptions and suggestions. |
Details about the service can be found at LACP's
web site at
http://www.lacp.com/commentary
BEST PRACTICES REPORTS
LACP develops several reports annually that focus on the best
practices within certain disciplines. Examples include the annual
report best practices report and the employee communications best
practices report, both of which have become staples within the
communications industry. Details about these reports can be found at
http://www.lacp.com/catalog
COMMUNICATIONS TOOLS
LACP has developed several tools to benefit
professional communicators. These include:
MEMBERSHIP
Additionally, LACP has recently established a membership program
that provides a range of services for the communications
professional.
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| Online Resource Center.
Tap into to a large library of templates, free for the download in a
variety of file formats, that provide guidance and work samples for
a wide range of communications activities: |
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Corporate |
Internal |
Product/Service |
Planning |
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Strategic
Objectives |
Corp. Backgrounder
Corporate Overview
Corporate Q&A
"FastFacts"
Message Guide |
Message Guide |
Message Guide |
Campaign Timeline
Communications Audit
Strategic Plan Outline
Organizational Chart
Resume |
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Tactical
Objectives |
Briefing Book
Executive Biography
Financial Release
Speech Outline |
Pub. Schedule Sheet |
Launch Release
Reviewer's Guide
White Paper |
Agency Agreement
Interview Messaging
Job Applicant Test
Media Training
PR Team Meeting
Spokesman's Guide |
| Gift Guide Database and E-mail Updates. Gain a major
advantage in placing your products and services in 2007
Christmas/holiday gift guides being compiled by magazines,
broadcasters, and newspapers around the nation. LACP's 2006 Gift Guide provides solid leads on exactly who is asking for what.
Access a continuously updated database of pitch leads online and
receive regularly scheduled e-mail updates as well.
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PR Salary Guide.
Track projected PR salaries, for positions ranging from specialist
to director, across 300 regions throughout the U.S.
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| Special Updates through
SPIN. Many subscribers to LACP's free
newsletter enjoy its real-world, nuts-and-bolts approach to handling
the challenges of the communications profession. LACP members also
receive SPIN, the members-only newsletter that delivers the inside
track on many important tips and developments within the profession.
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Recognition. Earn the distinction of
being a communications professional committed to continuous
advancement and participation in the profession. Members receive a
membership certificate, membership card, and reference services.
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| Competition Discounts.
Simply write your membership number on your entry form, and we'll
deduct 10% from the overall competition fee for each contest you
enter.
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| Evaluation Services
Discounts. Members also enjoy a $50
discount on narrative evaluation services.
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| Lexicon Online.
Access the comprehensive edition of LACP's Lexicon for the
Communications Professional. Adapted from LACP's monthly
newsletter.
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PR Tools 2008. Discover what tools offered online can
help you become more productive, further develop your skill set, and
find the information you need.
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Contact LACP. Receive priority support from LACP. |
LACP is headed by an accredited communications veteran with more
than ten years of corporate, product, employee, and technology
communications experience namely with Fortune 500 and Fortune 1000
organizations. LACP's staff exhibits a variety of talents across
a broad range of communications disciplines. We also rely on a
network of other communications professionals to provide us with
niche-specific insights into public relations.
We welcome your input
and inquiries. 
Copyright (c) 2001-2008 - League of American Communications
Professionals LLC - All Rights Reserved
LACP and SPIN are trademarks of League of
American Communications Professionals
View our PRIVACY
STATEMENT |
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