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Top 50 Communications Campaigns Gallery
2007 Magellan Awards Communications Campaign Competition

The following gallery represents the Top 50 honorees in the 2007 Magellan Awards Communications Campaign Competition.  Results are based on the judging of submissions within peer-level competition classes.  To learn more about competition classes and how entries were judged, please review the 2007 Magellan Awards Judging Key. To view the complete details about any publication, simply click on the entry of interest.

#1. Sealed Air Corporation 
Weber Shandwick

“Celebrating Innovation with the Bubble Wrap Competition for Young Inventors”

#2. American Airlines 
Weber Shandwick

“New York's New Gateway: American Airlines Opens New $1.3 Billion Terminal at JFK”

#3. Coors Brewing Co. 

“Coors Lideres”

#4. Textron Inc. 

“Greatness Starts Here”


“LANXESS: Energizing Chemistry at the K2007 Trade Fair”

#6. T.G.I. Friday's 

“Right Portion, Right Price”

#7. Boost Mobile 
Miles Ahead Entertainment

Boost Mobile's “Building Leaders for Tomorrow”

#8. Boost Mobile 

“Boost Mobile Pro of Surf, Presented by Hurley”

#9. Front Porch Development Co. 
Graham & Associates

“Luma – The First US-Developed Active Adult Beachfront Community in Mexico.”

#10. Portuguese National Tourism Office 
Louis Karno & Co. Communications, LLC.

The Portuguese National Tourism Office Outreach Campaign

#11. ESPN 

“NASCAR Returns to ESPN”

#12. Dallas Zoological Society 
Weber Shandwick

“Dallas Roars!”

#13. SurfControl 
Citigate Cunningham

“Keeping a Company Relevant During Acquisition by an Industry Rival”

#14. NSZZ Solidarnosc 
On Board Public Relations

“Low Wages a Barrier to Poland's Development”

#15. Entergy Corporation 

Entergy's Low-Income Customer Initiatives

#16. Boost Mobile 
Miles Ahead Entertainment

“Boost Mobile RockCorps”

#17. Cognis 

Cognis' Feelosophy Campaign

#18. Cisco 

“Cisco's Virtual Company Meeting”

#19. E&J Gallo Winery 
Hunter Public Relations

“Redwood Creek Wines Campfire Classic”

#20. American Airlines 
Weber Shandwick

“ Clicks with Travelers: American Airlines Launches a First-Class Upgrade”

#21. Susan G. Komen Breast Cancer Foundation 
Weber Shandwick

“Susan G. Komen for the Cure 25th Anniversary and Brand Launch”

#22. The Allstate Foundation 

The Allstate Foundation Domestic Violence Program

#23. U.S. Department of Agriculture 
Booz Allen Hamilton

The USDA/NAIS Communications Campaign

#24. Memjet 
Communications Plus

“Memjet Takes the Printing World by Storm”

#25. Evonik Industries 

“Development of the Evonik Brand”

#26. Office Depot Foundation 
JKG Group

2007 Office Depot Foundation National Backpack Program

#27. Prudential Retirement 

Prudential Retirement's All Associates Video Streams

#28. Turkcell 

“PUF! Meeting Points”

#29. ESPN 

“Bronx is Burning” on ESPN

#30. Novo Nordisk Inc. 
Biosector 2

“Divabetic - Makeover Your Diabetes: A Novo Nordisk Corporate Branding Initiative”

#31. Plantronics 
The Hoffman Agency

“Building Thought Leadership for Plantronics Around Design”

#32. Joost 
Cohn & Wolfe

“Joost: Introducing the Future of Television”

#33. Nexaweb Technologies, Inc. 
Citigate Cunningham

“Nexaweb Separates Web 2.0 Truth from Hype”

#34. Colorado State University 

“CSU in the Denver Media”

#35. USAID 

“USAID in Bulgaria: A Story of Partnership and Progress”

Pleon GmbH

The LANXESS Crisis Communications System

#37. Verizon Business 

“We'll Find a Way”

#38. Honeywell CPG 
Weber Shandwick

Blink Public Relations Campaign

#39. Chevron Corp. 
Formative Inc.

“Hearts & Minds -- The Price of Gas”

#40. Chevron Phillips Chemical 
Hill, Barolet & Associates LLC

“High-Performance, Cost-Effective Healthcare”

#41. Big Lots, Inc. 

Big Lots' Annual Report to Associates

#42. NCCI Holdings, Inc. 

The “Handoff for Hope” Cancer Campaign

#43. SyncTV 
Frith Public Relations

“Launch of SyncTV”

#44. Cognis 

Cognis' APG Campaign

#45. XOJET 

XOJET Service Launch Campaign

#46. Fox International Channels 
On Board Public Relations

“Because Life is to be Juicy”

#47. Fox International Channels 
On Board Public Relations

“Because Life is to be Juicy”

#48. Jewish Federation of Palm Beach County 

“A World of Good...”

#49. Omni Hotels 
Weber Shandwick

“Omni Hotels Hits the Jackpot with the Lucky Sevens Package”

#50. American Airlines 
Weber Shandwick

“Wi-Fi in the Sky: American Airlines Announces In-Flight Internet”

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