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Top 50 Publicity Campaigns Gallery
2004 Magellan Awards Competition

The following gallery represents the top 50 honorees in the 2004 Magellan Awards Publicity Campaign Competition.  Results are based on the judging of submissions within peer-level competition classes.  To learn more about competition classes and how entries were judged, please review the 2004 Magellan Awards Judging Key. To view the complete details about any project, simply click on the entry of interest.

#1. Memphis Convention and Visitors Bureau
Goodman Media International

Memphis Celebrates the 50th Anniversary of Rock 'n' Roll Campaign

#2. Bally Total Fitness
MWW Group

Bally Total Fitness Communications Campaign

#3. Clear Channel Exhibitions
Weber Shandwick

“SPACE: A Journey to Our Future” Exhibit Launch

#4. ESPN


ESPN's 25th Anniversary Campaign

#5. Cognis
XEO GmbH

Cognis Textile Technology Campaign

#6. The PGA of America


Play Golf America Campaign

#7. Georgia-Pacific Corp.
Edelman Communications

The Brawny Man Makeover

#8. Allergan, Inc.
Chandler Chicco Agency

Superbranding BOTOX® Campaign

#9. Ocean Pacific Apparel Corp.
Rock Turner

2004 OP Public Relations Campaign

#10. Saint Paul Festival & Heritage Foundation
Padilla Speer Beardsley

Saint Paul Festival & Heritage Foundation Communications Campaign

#11. Altria Group, Inc.
Flowers Communications Group

Altria Group “Know Your Money” Campaign

#12. Kodak Polychrome Graphics
AD Communications/Eric Mower Associates

KPG at drupa Communications Campaign

#13. Miller Brewing Co.
Flowers Communications Group

Miller Urban Entrepreneurs Series & Business Plan Competition

#14. PARADE Magazine


The Great American Bake Sale

#15. ESPN


ESPN's Dream Job Campaign

#16. Hershey Foods Corp.
Edelman Communications

Hershey's Ice Breakers Liquid Ice Product Launch

#17. Volvo Cars of North America
Haberman and Associates

The US Launch of Your Concept Car Campaign

#18. Cognis
XEO GmbH

Cognis Corporate Campaign

#19. Stratosphere Casino Hotel and Tower
Preferred Public Relations and Marketing

Xscream Thrill Ride Campaign

#20. The Children's Museum of Indianapolis
Borshoff Johnson Matthews

Dinosphere's Grand Opening Media Relations Campaign

#21. Volvo Cars of North America
Haberman and Associates / Fitzgerald Brunetti Productions

The Volvo for Life Awards

#22. Volvo Cars of North America


Volvo Drive for Life Days

#23. Hershey Foods Corp.
Edelman Communications

Hershey Kisses Filled with Caramel Campaign

#24. Lockheed Martin


Joint Common Missile Proposal Campaign

#25. Cognis
XEO GmbH

Cognis Agro Solutions Campaign

#26. Arizona Department of Transportation


State Route 179 Needs-Based Implementation Plan

#27. Christiana Care Health System


Springside Plaza, Glasgow, Delaware Site Opening

#28. Christiana Care Health System


HealthGrades 2004 Distinguished Hospital Award Campaign

#29. AMD
Waggener Edstrom

“AMD Challenges the Competition on Its Own Turf” Campaign

#30. Arrowsight, Inc.
Vineberg Communications

Arrowsight Communications Campaign

#31. Center for Child Protection and Family Support
Independent Public Relations Alliance

“Stop Child Abuse Now” Campaign

#32. Xerox Corp.
Text 100

“Help! My Office is Obsolete!” Makeover Contest

#33. Xerox Corp.
Text 100

“From Blank Page to Breakthrough: Launching Xerox's Next-Generation Products” Campaign

#34. Kenexa
The Devon Group

Kenexa Assessment AP Campaign

#35. Myogen, Inc.


Post-Emote Financing Communications Campaign

#36. Cisco Systems, Inc.


Innovation Campaign

#37. Xerox Corp.
Text 100

Xerox Global Services Thought Leadership Campaign

#38. Sybase
Citigate Cunningham

“Sybase Unwires the Enterprise” Campaign

#39. IPASS
The Hoffman Agency

Connecting IPASS Around the World Campaign

#40. US Pharmacia
On Board PR

Healthy Sinuses Communications Campaign

#41. Resources for Senior Living
Goldman & Associates Public Relations

Shining a Spotlight on Seniors Campaign

#42. Delmarva Foundation


Delmarva Foundation Communications Campaign

#43. Texas Association Against Sexual Assault
Weber Shandwick

“Speak Up. Speak Out.” Campaign

#44. LexisNexis


LexisNexis Prison Kiosk Campaign

#45. Colorado State University


William Gray and Colorado State University's Hurricane Forecast Team Publicity Campaign

#46. Primacy Relocation
inferno

Best Cities for Relocation Survey Series

#47. TRICARE
TRICARE Management Activity

Puerto Rico Communications Campaign

#48. National Prostate Cancer Coalition


Prostate Cancer Awareness Campaign

#49. Coldwell Banker Real Estate Corporation


Coldwell Banker Makeover Money Sweepstakes

#50. Pedernales Electric


WOW Campaign

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