Best Practices in Annual Report Design & Communications
As Updated & Compiled from Award-Winning Annual Reports of LACP's 2009 Vision Awards Competition

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

ANNUAL REPORT METRICS (CONTINUED) — OVERALL REPORT FLOW

ANNUAL REPORT FEATURE	AVERAGE ANNUAL REPORT	COMMENTS
Language	Casual Formal	An ideal editorial style—professional yet personal.
Graphical Readability	High Contrast Low Contrast	Very easily readable by non-technical readers.
Artwork Quality	High Low	Outstanding graphics unique to publication content.
Layout Quality	High Low	Unique to company and its culture.
Writing Quality	High Low	Very well written, personable.
Level of Engagement	High Low	Implicit through straightforward comms.
Brand Messaging	Overt Inevident	Well woven into content.

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23